Priceless

Easter golden egg with brown ribbon in a nest on a wooden texturI’m reminded of the series of ads by MasterCard themed Priceless. The closing statement at the end of each ad begins with this pithy phrase “there are some things money can’t buy.” So true and worth keeping in mind so we do not become cynics. In the words of Oscar Wilde, “a cynic is a man who knows the price of everything and the value of nothing.” In the midst of the drive to acquire wealth, we need to make time to savor the finer things of life that cannot be measured in dollars and cents.

Two short examples. I recently celebrated my birthday. Beaming with pride, my eight-year old son presented me with a handmade card. Priceless moment! That card has significant sentimental value to me, not because of how much it cost but how much it’s worth. It conveys the love and admiration of my precious child.

My wife was in the kitchen fixing dinner the other day. My son went up to her and said, “Mum, you’re a great cook.” While my wife was still basking in the warmth of his sincere compliment, he repeated, “I am not saying it because I want anything. I really mean it, you’re a great cook.”  Another priceless moment!

We must not lose our sense of appreciation for the simple blessings of life – a kind gesture, an encouraging word, a selfless act. We hope to be on the receiving end of such tenderness and thoughtfulness. Better still, let us be the channel to make someone else’s load lighter. Even though it costs us something, it will be well worth it for what matters most is not how much it costs but how much it’s worth.

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